Marketing & Audience Engagement
When I was doing an internship with 102.7 KPGZ, I was a part time Radio DJ. I engaged with listeners tuning in and gave them shoutouts. I also promoted the KPGZ mobile app as well as their social media platforms on Facebook and Twitter, which is now called X.
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One of the main goals of the radio station is to promote local businesses and the Kearney area. They do advertisements for their sponsors that keep the radio station funded. Being the afternoon Radio DJ I had to give shoutouts to the people who helped keep the radio station going. I learned a lot about the broadcasting side of marketing and audience engagement from my time at Kearney's hometown radio station over the Summer of 2023.
I mention a concert going on in Kearney and then about one of the Radio Station's sponsors in Oak Point.
Within this aircheck I mention the KPGZ mobile app and why you should download it. I also give the 102.7 Facebook page a mention.
I talk to listeners about the studio request line if they have any suggestions for the radio station. During my internship the playlist for the radio was refreshed because they listen to the people.
This aircheck is where I hit the areas of audience engagement. I check in on the listeners of the radio station and give them a shoutout.